Baku Australia Pty Limited (ABN 99 001 719 802), trading as Baku Swimwear ("Baku", "we", "us", "our"), is a family-owned Australian swimwear brand. This policy explains what personal information we collect, how we use it and look after it, and the choices you have.
It applies to everyone who shops with us — on bakuswimwear.com.au, in our boutiques, or by getting in touch with us — wherever you live. We handle personal information in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.
1. What we collect
· Your details: name, email address, phone number, and delivery and billing addresses.
· Your account: login details, order history, saved addresses and your wishlist.
· Your orders: what you buy, return or exchange, the sizes you choose, and delivery details. If you buy a gift card for someone, we collect their name and email address so we can send it to them.
· Payments: payments are processed securely by our payment providers. We never see or store your full card number.
· Messages and reviews: emails, chats and calls with our customer care team, and any reviews or photos you send us.
· Marketing choices: whether you have signed up for our emails, and how you signed up.
· In our boutiques: if you sign up in store, including for our monthly in-store wardrobe draw, we collect your name and email address (and phone number if you give it). Some of our boutiques use CCTV for safety and security.
· How you use our website: your device and browser type, IP address, the pages and products you view, what you add to your bag, and how you found us. Most of this comes from cookies — see our Cookie Policy.
· Your location (store finder only): if you use "Use my location" on our Stores & Stockists page, or allow your phone to share your location, we use your approximate location to show the stores nearest to you. On a computer, an approximate location may be estimated from your IP address. This location is not saved with your customer details.
2. How we collect it
· Directly from you — when you shop, create an account, sign up, enter our in-store draw, write a review, or contact us.
· Automatically — through cookies and similar tools when you use our website.
· From the companies that help us run our business — for example, confirmation that a payment went through, or delivery tracking updates.
3. Why we use it
· To process, deliver, return, exchange and refund your orders.
· To send you order, delivery and returns updates.
· To look after your account and wishlist.
· To answer your questions and help with fit and sizing.
· To send you marketing, if you have agreed to receive it (see section 4).
· To run our $20 online offers — including checking whether you have shopped online with us before or already received a code — and our in-store wardrobe draw, and to contact winners. We only publish a winner's name with their permission, and then only their first name and surname initial.
· To understand how our website is used, so we can improve it.
· To protect against fraud and keep our website, stores and customers safe.
· To contact you about a product recall or safety notice.
· To meet our legal obligations, such as keeping tax and financial records.
4. Marketing emails
We only send you marketing emails if you have agreed to it — for example through our website sign-up, at checkout, or in one of our boutiques. We do not send marketing by text message (SMS).
We may use what you browse, add to your bag or buy to make our emails more relevant to you — for example, a reminder if you leave something in your bag.
If you start a checkout and don't finish it, we may email you a reminder about the items you left, even if you haven't signed up to our emails.
You can stop at any time: click "unsubscribe" at the bottom of any email, or email us. We will still send you messages about your orders.
5. Who we share it with
We do not sell your personal information. We share it only with the companies that help us run our business, and only what they need to do their job:
· Shopify — our website, checkout (including Shop Pay) and customer accounts.
· Payment providers — to process your payment.
· Australia Post and our courier partners — to deliver your order.
· Klaviyo — our emails.
· Gorgias — our customer care inbox and chat.
· Okendo — customer reviews.
· Loop (with Stripe for exchange payments) — returns and exchanges.
· Swym — your wishlist.
· Stockist and Mapbox — our store finder.
· Instafeed — the Instagram photo gallery on our website.
· Google Analytics and Google Tag Manager — website statistics.
· REX — our retail and stock system, which keeps our store and online order records.
· Advertising partners such as Meta (Facebook and Instagram) and Google — to show you Baku ads (see our Cookie Policy for how to control this).
Shopify also uses information from our store, together with information from other Shopify stores, to run and improve its services — for example our website search and filters, and fraud protection. Other stores cannot see your information. If you would rather Shopify did not use your information this way, email us and we will opt you out.
We may also share information with our professional advisers, or where the law requires us to (for example, with police or government agencies).
6. Information stored outside Australia
Some of the companies above store information outside Australia, mainly in the United States and Canada, and in other countries where they operate. We choose established providers and take reasonable steps to make sure they look after your information in a way that is consistent with the Australian Privacy Principles.
7. Automated decisions
To protect you and us from fraud, our checkout uses automatic fraud checks. These look at your order, payment, address and device details, and may flag or cancel an order without a person reviewing it first. If this happens to your order and you think it is a mistake, email us and a member of our team will review it. We do not use automated decisions for anything else that significantly affects you.
8. Reviews
If you write a review, the review and the name you choose to show will be public on our website.
9. Keeping it safe
Our checkout is secure and encrypted. Only our team members and service providers who need your information can see it. If we ever have a data breach that is likely to cause you serious harm, we will tell you and the Office of the Australian Information Commissioner, as the law requires.
10. How long we keep it
We keep your information only for as long as we need it for the reasons in this policy, or as long as the law requires (for example, tax and financial records, which we must keep for up to seven years). After that we delete it or remove anything that identifies you. CCTV footage is recorded over regularly unless we need it for an incident.
11. Seeing or correcting your information
You can update most of your details by logging into your account. You can also email us to ask for a copy of the information we hold about you, or to correct it. We will reply within 30 days. We may need to confirm who you are first. There is no charge.
12. Children
Our website is for adults. If you are under 18, please shop with a parent or guardian. We do not knowingly collect personal information from children.
13. Questions and complaints
If you have a question or a complaint about your privacy, email us at shop@bakuswimwear.com.au or call +61 2 9764 3199. We will reply within 30 days.
If you are not happy with our answer, you can contact the Office of the Australian Information Commissioner at oaic.gov.au or on 1300 363 992. If you live in New Zealand, you can also contact the Office of the Privacy Commissioner at privacy.org.nz.
14. Changes to this policy
We may update this policy from time to time. The newest version will always be on this page, with the date it was last updated at the top.
15. Contact us
Privacy Officer
Baku Australia Pty Limited
15 Richmond Road, Homebush West NSW 2140
shop@bakuswimwear.com.au
+61 2 9764 3199